Hayden Duong
UX Designer
I'm a UX Designer based in Toronto, Canada. Specializing in mobile app design. I am passionate about simplifying current complex technologies for consumers and creating unique experiences. I'm currently open to job offers.
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At a young age, I always have a knack for the arts whether it's traditional sketching or digital art such as photoshop. As of recent I am a Chef turned UX designer, my curiosity along with my deep empathy drives my passion for problem solving. I utilize the human centered design to align products with their users.

My background in Hospitality has helped me understand people on an individual level; their needs, motivations, and pain. My recent UX design training has given me a higher level of understanding of human interactions that goes beyond research and to create meaningful products and experiences that has user needs in mind.

I am excited to expand my experiences in the hospitality industry to design. Through design, i get to take insights from research and transform it to creative solution like how I create my dishes for others.
Project experience
Fortuna App - Capstone Project
Researched 50+ user interactions and conducted 10+ usability tests to determine the optimum user interface design to increase user engagement by 20%.

Redesigned new user sign ups and onboarding, driving 10% increase in registrations.

Spearheaded brand development and implementation of new marketing website, leading to 4x user engagement.
Industry Design Sprint for General Motors
Collaborated with Data Science and Web Development teams to create a
mobile digital solution, improving retention and user experience by 40%.

Analyzed 100+ responses to consumer surveys with the Data Science team to
evaluate brand perception and customers’ willingness to adopt automatic vehicles.

Incorporated the Zeplin program to rapidly gather 20+ assets from the
wireframe design in 2 hours to hand-off to Web Developers.
Responsive NGO website redesign at BrainStation
Led full redesign of website with findings from customer segmentation and
competitive research, increasing website leads by 200%.

Conducted evaluative testing with 10+ participants using Figma; synthesized and designed against findings which reduced bounce rate for primary user flow by 30%.

Redesigned company's homepage and lead generation forms using only
existing site components; reduced bounce rates by 40% and increased leads by 15%.
Work experience
Operation Supervisor at BasilBox
Directed 20 new team members in a multi-position cross-training program to deliver premium customer service during peak hours thus resulting in sales of $1200+ by the end of day.

Identified steps to reduce food waste by 20% resulting in an eventual $1000 in cost savings.

Devised and implemented an automation system to increase efficiency when conducting an end-of-day inventory and forecasting count by 50%.
Kitchen Crew Leader at BasilBox
Facilitated goal-setting and daily expectations for a team of 8 crew members to keep everyone informed and create an efficient work flow.

Built loyal clientele through friendly interactions, consistent appreciation, and engaging storytelling in which this results in acquiring 50+ new and unique customers.

Marketed the restaurant brand to over 100+ new customers and increased brand interactions on social media by 15%.
Professional skills
Design Skills 
— User Experience Design
— Information Architecture
— Interaction Design
— Rapid Prototyping
— Wireframing
— Web & Mobile Design
Software Skills
— Adobe Creative Suite (Illustrator, XD, Photoshop)
— Figma
— InVision
— Protopie
— Webflow
— Zeplin
Diploma Graduate, User Design Experience
BrainStation - 2021 Toronto, ON
Bachelors of Commerce | Retail Management
Ryerson University - 2019 Toronto, ON
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