Player 2 is a hypothetical 2-day conference and expo that highlights the connection and community fostered through multiplayer video games.





Duration:
+ Winter 2023 - 6 Weeks
  Advisor:
+ Leisha Muraki
Project Type:
+ Visual Systems
+ Brand Identity
Tools:
+ Figma
+ After Effects
+ Photoshop
Team:
+ Zachary Aramaki
+ Olivia Casola

PROJECT BRIEF:

Create a convention with tiebacks to the theme: “Home” within the the industry vertical film, television, and media. Create an entire visual system for it.






CONCEPTUALIZATION: 

Player 2 in hones in on showcasing multiplayer games
to celebrate the connections and relationships that video games are able to foster from home.

The first day features keynote speakers that were in the gaming industry and how the industry has changed because of the pandemic, looking both game and content creators alike. The second day focuses on showcasing multiplayer games from both established and indie developers. Grab a friend or make a new friend at the convention!


















MOODBOARDS:

For our moodboards we took each of our values turned personality traits we wanted for the convention and curated a selection of visuals, type, and other materials to encapsulate the energy and vibe of the convention. We decided to lean in on the welcoming and playful boards.










EARLY ITERATIONS:




WELCOME TO THE BOTTOM, MEET YOU AT THE TOP?