honghong is a conceptual vietnamese cafe that features Southeast Asian flavors in its pastries and drinks.
Duration:
+ Spring 2024 - 10 Weeks
+ Spring 2024 - 10 Weeks
Advisor:
+ Kristine Matthews
+ Kristine Matthews
Project Type:
+ Brand Identity
+ Brand Identity
Tools:
+ InDesign, Figma, Photoshop
+ InDesign, Figma, Photoshop
PROJECT BRIEF:
Design anything within a 10 week span for your senior capstone.
A COMPREHENSIVE BRAND BOOK:
In addition to the Brand Kit, I handed off a 50+ page book outlining how to use the brand’s colors, typography, patterns, photo treatments and more for a client as they build honghong in Ho Chi Minh City. View the brand book here
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A COMPREHENSIVE BRAND BOOK:
In addition to the Brand Kit, I handed off a 50+ page book outlining how to use the brand’s colors, typography, patterns, photo treatments and more for a client as they build honghong in Ho Chi Minh City. View the brand book here
THE DIGITAL SPACE
A website was also created in order to give the brand a digital presence prior to coming to the physical location.
A website was also created in order to give the brand a digital presence prior to coming to the physical location.
Straightfoward aspects were included such as a menu, about, and a contact page was created.
THANK YOU:
Thank you to everyone that came to the showcase and more importantly my design cohort for always pushing me to make this brand come to full fruition. Let’s keep an eye out together to see where honghong will go next!
