This industry sprint was hosted by BrainStation and General Motors was my class cohort's specific client. They presented us with a problem space and a how might we statement. The challenge was to place us into a multidisciplinary team (Data Science, UX Design, Web Development) and have us work together and adapt to each other's strengths and weaknesses to come up with a digital solution in 24 hours that will address their GOAL ZERO initiative and present it to the board the next day.
The experience was exciting as well as nerve wracking all the teams were randomized within our respective disciplines. But this experience took me out of my comfort zone further as I get to meet and collaborate with new people.
The data science team and I started to divide up the work and research. I started to sift through trends and social sentiments as well as academic journals to see how to people feel about autonomous vehicles. While the data science team will analyze data sets to look for patterns that we could use to shape our narrative.
Copy Writing & Editing
Asset CollectionTools Used: CSS Viewer Plugin
Tiffany took upon herself to handle all of the asset collection while working with the Web Developers during the hand-off stage. She used the CSS viewer plugin and look all over General Motors website to gather GM related fonts, color palettes, and graphics.