This is project is the final milestone of my UX Design Journey during my bootcamp at BrainStation. The challenge will test my knowledge and application of the fundamentals that I have learned over the course of 10 weeks.
I will have myself taking the reigns of all responsibilities as a product designer; going through research, ideation, user testing, and marketing strategy.
By analyzing Fortuna's direct competitors, I will be able to uncover trends, features, and implementations that works and how they address similar problem. Thus helping me to discover areas of opportunities to make Fortuna stand out.
Once I've gathered information and analyzed the statistics and our competitors. I set goals to oversee the purpose of the digital product design.
Utilizing this research method allows me to gain insight into their behaviors, frustrations, motivations and needs of my potential users and how they manage their personal finances and how can a budgeting app can help address their issues and improve their experience using open-ended questions.
Once the interviews are completed, I synthesize & look for patterns within the qualitative data and categorize them into relevant themes and then add key insights that describes opportunities that the user truly need and prioritize.
Concluding the user interview and consolidated their insight. The next phase is to create a persona that can encapsulate on an ideal persona I want to target. Below highlights this persona's behaviors, motivations, and pain points.
Once the features are listed out, the next step would be to plan out the foundation on what kind of screens would be present in the app.
As the skeletal foundation is formed then I map out how the user will go through a process and interact with app.
In conclusion, recapping what happened, I ask myself. Did I address Alex's pain points? Listen to her behaviors and motivations?