First Year Programs fosters successful undergraduate student experiences through strategic programming that focuses on meaningful academic transitions and the development of learning communities.
Role: Graphic Designer
Duration: Spring 2023 - Spring 2024
Tools: Illustrator, Figma, Photoshop, InDesign, AferEffects
Challenges
How can we create new exciting assets while still keeping in brand?
How do we convey large amounts of information to 3 distinct demographics? (First-Year Directs, Transfers, and Parents)
Opportunities
Pushing UW's Branding in new ways using the Guidelines
Places of opportunity to introduce fresh creative approaches from a student-particular lense
Refining assets to improve accessibility and inclusivity
Outcomes
Prepared all print and signage assets for the welcome week 'Dawg-Daze' for 9000+ students
100% of incoming students were exposed to the refreshed materials, ensuring a consistent onboarding experience.
CREATING IMPACT THROUGH DESIGN
This collage showcases a selection of my work as the sole designer for UW’s First-Year Programs during the 2023-2024 academic year. Feel free to reach out if you’d like a deeper look into projects like the refreshed orientation slides for both Student & Parent Advising
Next