Voodies is a start-up, making food discovery easy with location-based recommendations and short-form videos; connecting and empowering users and restaurants.

Role: Visual Design Lead

Duration: January 2025 - Ongoing

Tools: Illustrator, Figma, Photoshop

How can a rebrand help Voodies capture the energy of food, culture, and creators?

Challenges

  • The logo relied on overused visual metaphors

  • The logo felt outdated

  • Starting things from Ground 0

Opportunities

  • Create a comprehensive brand book for company-wide use

  • Create a more expressive logo to capture the brand's vibrancy

  • Construct a scalable design system for use across various content types

Outcomes

  • Boosted page visits by 67.3% on LinkedIn

  • 92% approval rate from the internal company survey

  • Launched our website with over 5K page visits in the first month

  • Launched our website with over 5K page visits in the first month, before we even officially launched

  • Launched our website with over 5K page visits in the first month, before we even officially launched

EXPRESSIVE TYPOGRAPHY

At Voodies, we to elevate the ability to find food, but truly bring a certain kind of excitement and curiosity to the act of discovery itself. With that, an expressive wordmark was chosen to showcase our spunky yet trustworthy personality.

THE FULL BRAND BOOK

At this time, this project is still ongoing! Please reach out to see the full extent of this project.

AN ONGOING PROGRESS:

Voodies is set to launch this Spring 2025. Stay tuned for the full brand book and more comprehensive assets from my team including motion, web demos, and more.

Thank you to my incredible Design Team; Charlotte, Ewan, Shannon, Siggy, and Vartika for all of the support!

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